BADM 314: Entrepreneurship: Search Better

The search terms or keywords you use to search are what determine the results you get.  Here's a good exercise to help you generate keywords:

1. Express your topic in a topic sentence or research question: “What is the effect of television violence on children?”
2. Generate keyword search terms by identifying the main ideas or concepts within that topic sentence:  “What is the effect of television violence on children?” = Television, Violence, Children. Leave out the small, common words that would be found in hundreds of irrelevant articles, e.g. What, Is, The, Effect, Of, On. Choose keywords that represent the main ideas of your topic.
3. Expand your search terms by brainstorming related terms or synonyms that describe your main ideas:

• Television – media, TV
• Violence – aggression, hostility
• Children – toddlers, youngsters, boys, girls

You can create complex search strategies by combining keywords using the linking words AND, OR and NOT. For example, if your search terms are mathematics AND curriculum:

• AND – Narrows and focuses the search results. The search mathematics AND curriculum will bring only results where both the terms mathematics and curriculum are present.  
• OR – Broadens the search results. Using OR will bring results where the term mathematics is present, or results where curriculum is present, or results where both terms are present.  OR is useful if you have more than one way to refer to a concept -- Example: elementary OR primary.
• NOT – Excludes anything where the term after the NOT is present -- Example: school NOT college

If you're looking only for articles--including scholarly, peer-reviewed journal articles--use the dropdown menu beside the main search box to select "Articles."

Enter a few important subject-related keywords in the search box and hit the "Search" button.

You can narrow your results even further on your search results screen. If you're only interested in articles from Scholarly, Peer-Reviewed journals, look for the "Limit To" panel and click the box that says "Scholarly Sources." Your results list will be updated to weed out non-scholarly sources.

Good researchers typically want to review a broad range of the existing scholarship on their topics. The process of examining relevant, previously-published materials is often referred to as conducting a "Review of the Literature" and many scholarly articles even feature a section called "Literature Review."

When you've found one article directly relevant to your research, the library's search engine makes it easier to find more like it. When you click on the title of an article that appears in your search results, you'll typically see a list of data about that article including publication information, an abstract, and often, a list of keywords, subjects, subject terms, or "descriptors" that can be used to begin a new, more focused search.

The terms used may vary, but most scholarly journal articles you find through the library's search engine will include a list of terms like those depicted above.

You can add special symbols called "wildcards" to a search term in order to receive more results. Often times this is used if a you're not familiar with a spelling, a word has multiple spellings, or you're trying to recall specific information. Different search tools, databases, and database providers utilize different wildcard characters, but the asterisk or "star" (*) is one of the most commonly used.

Truncation allows you to search various forms of a word by finding alternate endings. The wildcard character is placed at the end of the first few letters of a search term or at the end of its root. A root is the base or most simplified form of a word.

For example, using the search terms "Indian*"  may find information containing "Indian, Indians, Indiana, Indianapolis"

Each database or database provider utilizes different wildcard characters and may have restrictions such as searching no less than 3 letters to achieve results.

• Select Scholarly Sources in the "Limit To" menu on the left to limit you search to only articles published in scholarly journals.
• Select Available Online to see only articles you can read immediately.
• If the full text of an article isn't available, you can request it for free through InterLibrary Loan (ILLIAD). Articles usually take 24-48 hours to arrive, and are sent to you by email.
• When you have found an article that is close to what you are looking for, look at the subject headings. Try searching these terms to find relevant articles.
• Look at the references/citations at the end of an article to find more articles on your topic.